Transactional communication

In the corporate world, various transactions – be it a company acquisition or purchasing a stake in a stock exchange listed company – are preceded and accompanied by extremely complex business processes. At the same time, it is especially important that the given transaction is properly prepared in both the external and internal communication space. Over nearly two decades of operation, Goodwill Communications has provided communications support for a wide range of transaction sizes and types, giving it a uniquely extensive experience in the field. Through proper communication planning, the development of a strategic narrative framework, and continuous transparent information sharing, transactional communication can serve to protect reputation, build image, professional positioning, and deliver target group-specific messages to stakeholders — building towards successful post-transaction operations.